Wednesday, April 13, 2011

The War of The Social Networks - Which Are Gaining and Losing Users?

Social Networks are all the rage these days, taking over popularity and in traffic as in the case of Facebook over online portals that in their hay day dominated the internet, as in the case of Yahoo!, AOL, MSN, MySpace, etc.
While some websites are growing and peaking, others are shutting down or on the verge of collapse, the perfect example is Mypace, a social network pioneer that's becoming victim of its own success.  Myspace's staggering decline is leading to desperate measures like mass lay offs and in search of buyers ASAP before it's too late and its value nears bottom.  News Corp's recent negotiations of having MySpace sold to Vevo certainly suggest the best option left for the once leading social network is to merge with an uprising internet music star to be able to survive.  Facebook on the other hand continues to outdo itself in terms of technology and experience, offering its users a long term-stay.

Recently I came across this Infograph--which I've come to love--that beautifully paints an excellent picture of the winners and losers in social media these days and it further breaks down the demographic breakdown for the top players in the world.  Take Plaxo for instance, as pointed out by Mashable: it's "the network with the most users over the age of 65, while Facebook is more popular with women, Digg and Reddit tend to be more popular with men, Linkedin is the “richest” social network, but Plurk outranks it when it comes to well-educated users who have graduate degrees."

Take a look at this detailed infograph below and you be the judge...



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